AI-native engineering leadership · Adobe

Leading engineering into the agentic era.

Senior Engineering Manager and Acting Director of Engineering for Marketo Engage and Adobe Journey Optimizer B2B. I turn AI from experiment into shipped product, a new operating model and measurable commercial advantage.

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01 · Perspective

Engineering is not a cost centre. It is the value engine.

I lead the only customer-facing engineering team in a 350-person product organisation: a forward-deployed unit of engineers and solution architects that converts top-tier customer problems into shipped product. We moved from traditional delivery to AI-assisted and AI-driven engineering, with people firmly in the loop.

Twenty years in software, eight as a Principal Enterprise Architect, and an early start as a startup CTO. I bring architectural depth to every AI decision and commercial discipline to every roadmap.

AI-Native Engineering
Agentic Systems and MCP
Engineering Excellence
Enterprise Architecture · TOGAF 9.2
Change Leadership · Prosci
Cloud Platforms · AWS
Customer Data at Scale

02 · Approach

Four principles for an AI-first engineering organisation.

AI-native delivery

Agentic, human-in-the-loop engineering as the default operating model. Our AI-Factory pilot moved one project from 1–2 to 3–4 features per release cycle.

Forward-deployed innovation

Engineers embedded with top-tier customers, packaged as an innovation hub and roadmap accelerator that customers invest in.

Engineering excellence

DORA-aligned measurement, pull-request quality gates, blameless reviews and architecture guardrails that scale without becoming bottlenecks.

Talent that compounds

Growth ladders, succession pipelines and weekly coaching. High performance and personal ownership, without burnout.

03 · Career

Thirteen years at Adobe, from architect to engineering executive.

2021 to Present
Senior Engineering Manager · Acting Director of Engineering
Adobe · Marketo Engage and Adobe Journey Optimizer B2B
Leads a multi-squad, forward-deployed engineering organisation inside a 350-person product group. Took the team from traditional delivery to AI-assisted and AI-driven engineering, shipped the Marketo MCP server, and carries accountability for US$43M in customer renewal commitments.
2013 to 2021
Principal Enterprise Architect · APAC Competency Lead
Adobe Consulting Services · Auckland and Melbourne
Led the APAC architecture practice for five years and advised CIO and CSO-level leaders across banking, telecommunications, energy and media. Rebuilt Adobe's New Zealand consulting presence from zero long-term retainers to more than ten multi-year customer commitments.

Earlier Practice Lead, OpenText (2008–2013) · Chief Technology Officer, Netschool (2003–2004)

13years at Adobe

04 · Selected impact

Outcomes, not activity.

Agentic AI in production

150 tools · 3,000+ customers

Wrote the first iteration of the Marketo Model Context Protocol server, then productionised it with two engineers. 200 closed-beta customers in four weeks, now generally available and serving millions of API calls a day.

Predictable delivery

3 of 3

Major releases shipped on schedule through a significant reorganisation.

Platform health

−83%

High-priority technical debt, unblocking services that had stood still for three years.

Talent

100%

Retention through two office closures. Onboarding halved from six weeks to three.

Cloud first

99.95% SLA

One of the first AEM deployments on AWS (2014): self-healing, auto-scaling, chaos-tested in production.

20+years in software

12+years leading engineering

~20engineers across squads

3,000+enterprise customers on our AI release

US$43Mrenewal commitments carried

05 · Endorsements

In their words.

Yuval is a true walking encyclopedia, blending profound technical mastery with exceptional managerial humanity. He doesn't just know how to lead projects and solve technical challenges; he knows how to inspire and develop people, ensuring they feel heard and motivated.

Shady IbrahimSenior Professional Services Consultant, AdobeReported to Yuval directly · 2025

Yuval inspires those around them to perform at their best and fosters a positive, collaborative work environment. I highly recommend Yuval for any leadership or managerial roles.

Nitin MalhotraSenior AEM ConsultantReported to Yuval directly · 2025

Yuval is an exceptional Adobe consultant who was always able to find a solution to our problems. … Thanks to his contribution to the team, the project was delivered on time and was a huge success.

Melissa MoranDigital Delivery Lead, ahm Health InsuranceWorked with Yuval on the same team · 2013

I never doubted his commitment to our success (even when he worked for us from half way around the world.) … I would engage him again, if the opportunity arose.

Jeffrey LoudermilkIT leader, securities brokerageYuval's client · 2008

All 8 recommendations on LinkedIn →

06 · Presentations