Yes its true, people are now posting twitts, updates and plusdates instead of blogs.
There are many benefits for that, to name a few will be the direct association to your profile and the exposure to your followers.
2 years back you would put your pot up in your blog and link from all the social networks to it.
Then came Facebook and added the message you are leaving Facebook when clicking on this link. making you feel all sceptic over the action whilst at the same time boasting that Facebook is a safe place (duloc is a perfect place!!)
Now that is just silly since Facebook is sure not perfect and certainly not safe.
In cam Twitter with the link shortening and again suggested they are great at making it a safer place to be in.
Making you want to stay there longer.
And that is what it is all about. the perception of safety is what leads us as we hear of people infected with nasty viruses. people wish to avoid pain (pleasure principle, Freud) and the comfort and safety they feel inside the networks is what leads them to believe it is OK and that their kids can roam there with no issues.
Is this true? i highly doubt it but TV is not safe either and its all just a small reflection of reality.
But why this started affecting the blogs?
I am not sure, might be that time diminished when we started interacting with the social networks, might be that it’s becoming too easy to use tools like tumbler to just shoot the small segments of content up the cloud and it requires no hosting/payment/maintenance/backup/plugins/themes reducing complexity and creativity.
I am not sure. but i can clearly see that people around me are less posting in blogs they own. hey even me…
What do you think?
Companies wish to refresh their CMS implementations from time to time, that is natural and that is the evolution of the Internet, disguised as a revolutionary organisational change. Some companies who have not followed the product versions they are on, due to varios not fully understood reasons, face a big hurdle when they try to tackle a refresh 5 years after the implementation was complete.
Companies at that stage look for the upgrade path and find that its not as simple as they might think, products have dramatically changed, API and development need to be done from scratch or minimal reuse and IT will need to redesign implementation and plugins from webservers.
These hurdles usually direct those companies to a path examining other products, which in turn makes the current product look really bad when compared to the modern competitors.
When comparing the content editing interfaces of few years back you see that Internet evolution has not ceased and the new interfaces are slick, quick and easy to use.
To change your CMS you need to go through a very elaborate process, you need to remodel your data, refresh your site, rebuild your CMS data structure and content interfaces. You will need to bring the old data through from your old CMS through some sort of migration and while your at it why not get social media integration and some internal integrations that you always wished you have done.
But just like renovating a house, the problem with projects like this are the complexity and dependency between the sub projects and the unknown factor.
Your data migration depends on your data remodeling and that requires your wireframes and content strategy to be designed first making the migration design fase delayed. You want to integrate to the companies internal SAP product availability but require the catalogues to be migrated and these are delayed from the wireframe and content remodelling activities.
You get the point.
Every change in every project carries changes in the other projects and simple changes to one project can be cumbersome to others.
So why not spread it around?
Start from your new CMS and build up, stage by stage. Solidify one and get the next on top.
You cant paint the walls before you plaster them and you cant plaster them before the frame.
So my advice will be to set your expectations as follows, expect to have the site working before you get your data migrated and before the integration points are working.
Make the work a step ladder and climb only when you feel secure the other step will hold.
But you might state that this will create problems when you identify changes that are needed in the step under you.
This is true that it could take more to fix. But there is a benefit in loosing so many management and layers to figure out the same and coordinate that Change earlier in the process.
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