Reading through the recent posts of the new HTC dream users who left the phone in the drawer and gone back to iPhone i hear a very interesting underline.
Android is not iPhone OS, its Symbian OS or Windows Mobile OS! its not going to be a single phone branded with Google android and its hoping to be spread as the smartphone OS.
It might succeed in that aspiration though i highly doubt it due to the success of the iPhone and the competition that apple are giving.
But i think there is something wrong with the paradigm of Android OS, its inconstant and thus not a reliable branding. People already have problems with it been Google big brother related, and yes Apple are not better but its not part of the brand Apple so they can do things Google cant, its getting some bad reputation from been abused by implementation based issues.
Apple hold the Hardware and OS in their hands and it was a mediocre success in the PC/Laptop arena, but the Smart Phone arena is different, the paradigm is well adapted to the market and supplies great value and better experience then any other Smart Phone. All you need to do is ask some one with BlackBerry what phone do they want.
Google in my oppinion needs to take this into their heart and stop spreading the OS as the basis for abuse by manufacturers like HTC, Motorola and others. Android should be seperate to the OS and should become a brand making Google a worthy adversary to Apple.
But that is not going to happen, Google are in the 1990 thinking of ruling the world like Symbian did, this is going to make the battle a bit skewed and help Apple sell the next version of iPhone like hot potato’s.
So i call the Google bots to think about making the change in paradigm and start tightening the belt on manufactures or even starting to make the phone on their own, i will get one of those if it can hold more then 6 apps, for now i wait for June to get the new iPhone.
You need a sweet after taste.
Thats it, i am done.
But wait this is not twitter here man. give us some more you say.
Let me tell you a story about a store named Five Senses Coffee, they got some loud noises from a displeased customer over the twitter space lately, but they have opted the game.
My Guatemalan coffee beans stock dwindled and I needed a fresh batch. so i ordered the beans somewhere pre noon on a thursday and went along with my day.
The next morning to my surprise a courier with the bag buzzed the door, it was 8:15 am.
This surprise was so welcomed and left a great after taste over the purchase.
This is a great lesson to every business and especially a startup, if you can leap over the competition and give your customers some nice after taste when they expect the normal business routine do it! you will get much more customers at this point.
The competition of the coffee bean market is huge but making me rave about it without paying me is what you want.
To a web startup you need a product that will make your clients think “How nice and easy was that?” make them go the extra mile and rave about you.
They need to think what a great service.
I have just seen how its not done. when i was in the market for an online backup i was testing Carbonite to see how good are they and also used iDrive.
When i had issues with the speed with Carbonite i turned to the Customer support with a question as of why it is happening. to my surprise the tech response was so out of focus and blaming, it gave me a feeling of “why the hell did i bother?” and “better pack your bags and go!”,
But Carbonite CEO has his email in contact us page so i decided to give it a go and sent him an email with the trail of the email, surprise surprise, i got a better rep.
But all they did was to give me extra time to try.
Man that bitter taste is still lingering. will i recommend Carbonite?
No.
So what can we do when the product sucks and we have users who are complaining? how do we make them feel good and leave with sweet after taste?
This is your golden question, just don’t ignore these users and don’t over compensate them, let them feel the sweet after taste of a good deal.
Reading through the recent posts of the new HTC dream users who left the phone in the drawer and gone back to iPhone i hear a very interesting underline.
