iGotIt the Apple path with #iPad

The new Apple iPad was titled the new way to produce content.
But that seemed a bit far fetch considering the configuration and hardware spec, no camera for instance.
Everyone quickly realized that this tool is for consuming content, lots of types of rich media will be the biggest segment.
Yes it has the potential of a book reader but lets face it, LED display is not good for book reading its good for movie watching.
looking at all the information around i think we missed the big picture.
Apple business path is missing in most of the talks and the focus is on the purchasers and what will you be able to do with iPad or the ways it will be delivered.
Apple in my opinion is looking for the new iPhone trick.
if you are not aware of the iPhone trick i will elaborate a bit, when the iPhone came out Apple bundled it with a store, the application store, this step was based on the success of the iTunes store when the iPod ruled the world.
The business move was to diminish the telephones company to a mere pipe supplying Apples content to the Apple hardware, the traditional way was that the phone company sold you the content and not the phone manufacturer. Apple turn the table and AT&T were pissed, they now lost a big margin and have to upgrade the hardware to support the traffic, but they got loads of money for that data traffic.

Nokia tried and failed the iPhone trick with the Nokia Store, it never soared to the heights of the App Store, my quick guess is that they were not strict about the production of software and the location of its sales to their store like Apple did and that doomed the store as useless.

iPad is looking like the second try of Apple over the Networks, after the failure of the Apple TV Steve jobs probably wondered how to get his way in controlling another retail channel.
iTunes is a great platform to support the purcahse/rental of movies but it never had the hardware counterpart to elevate it up to the level of a network.
There were always movies/tv shows to be purchased out of the iTunes store but this has never been a big segment of the store.
last year apple sold around 3 billion songs compared with the mere 5 million videos.

iPad will change this, its the best video mobile device, big 9.7 inches LED backlit display, 10 hours of watching video and 16-64GB of storage.
The video interface is great.
The price is reasonable.
What else can you wish for?

You probably could but this is not the place… talk to Steve and while you at it remind him the MacBook Pro update.

Lets hope that the networks wont find out that most of their grays anatomy/desperate housewifes fans got the iPad and are buying the show from the iTunes Store now and loving it.

A few things to make this a true success will be to introduce subscriptions to the iTunes store like you have in your local cable company. this will be the nail in the coffin for both the networks and the Tivos out there.

This second take on the networks makes AT&T smile ( scream is more like it ), Steve Jobs promise for more traffic then they can dream of is just around the corner.

I have to also correct my standing over the iPad, i though this is another MacBook Air flop but i think its not going to be that.
As for the flash support, enough was said but my 2c on the subject are that its not relevant for a media tablet and that the performance/heat that will be produced by supporting flash will render te iPad useless. taking into an affect the business plan i just thought of i think it makes sense not to support flash as it is not going to support the business.

There is another option for the video distribution and that is YouTube with a premium flavor, it could happen though apple are too centric to let it happen.


  1. I remember the late 80’s when Apple and Microsoft ganged up on Adobe and created Truetype fonts.
    Good article.

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