Conversion Rules, a call for contribution.

Reading Why Parents Write More Persuasive Copy post, only because the post title was interesting for me personally as a parent.
During the reading i got to the thought that this post is not true just for writing, its true for conversion and SEM as a guide.
The mental image i got while reading the line

“Have you ever walked into a toy store with your kids and asked them to choose something? Good luck with that. Theyre overwhelmed by the options and run about, touching everything and totally unable to make up their minds about anything.

Your site visitors feel the same way. Give them too many links, too many options, too much to do, and youll lose them to option paralysis.”

Was so strong that I had to autosuggest it to the latest shopping experience i had for a compact flash unit.

most of the shops dont offer all the information in a simple way, when you go to the electronics shop front you have 10-25 categories on the right hand side asking you to start drilling down, their titles are not always that easy to encrypt even if you are a tech guy. Memory in one shop is RAM at another and Media at a third.
The massive amount of links makes it impossible to choose the items that are right for you, nor is it easy to find items at all.
This resonated for a while in the need to create some easy to follow conversion rules.
Online Shopping
I will start the list and want you all to participate in adding to it.
So here are the items i got so far:

  • use simple navigation and make the choice easy – dont give me 15-30 navigation points to get me to the subcategories of these to get me to a list of items for the subcategory! Give me my product in the realm I would look for. give me the product using classification and not your internal stock order, if I need a Compact Flash card put it in memory->compact flash or camera->memory->compact flash, Dont make me think!
  • cough up the cost – I want to know how much is delivery before I click “add to cart”, give me related alternatives if there are with costing.
  • tag your products and make them match – use tagging to handle products that need to match, i.e. cpu to motherboard, memory to motherboard, display adapter to motherboard, soil for pots to pots and so on.
  • push me to buy it – this is the place for the store to shine, make me know how good this product is and how much i need it, be the salesman I miss. Learn from Amazon and give me the full store experience. Taking the article answer to the Why? question

    “Site visitors who feel good about their choice and feel theyre making the right decision for them are going to take action and confidently so.”

  • Put yours in the comments

NOTE: this rant is brought to you from the latest online shopping experience I had for compact flash, most of the stores I gone through didnt get my business because they made me think. I didnt buy from the easiest to use but I spent more then 30 minutes to get the bloody thing even though I knew what I wanted and how much I wanted to spend.

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