Enterprise 2.0 Are You Ready?

Enterprise 2.0

After my last post on Enterprise 2.0 i thought i will not see this, AIIM have put out an article questioning the readiness of an enterprise leaders to the Enterprise 2.0 scheme.
Initially i thought this was a very good subject they are touching as most of the leaders of the IT departments are no keen on introducing the Web 2.0 to the organization and not seen the value of it.
But it seems to match more the target of the AIIM to get these people in to the training and certification, over elaborating the process and misleading as a way to push you to go collect more data.
One of the examples that is rooted in a fear more then truth is

Remember that these tools can generate a huge amount of additional unstructured content. Some of it is very much relevant, may be discoverable and may need to fall under whatever Records Management Policy is already in place.

That was presented as a friendly advice, the one you need to fear most, this advice is more an echo to a fear then a truth, if you use collaborative tools to coexist with your business process your collaboration will become part of the process.

  • Structure
  • Process
  • Current Practises
  • Team Strategy
  • Communication
  • Innovation
  • Leadership
  • Strategy
  • Industry
  • Technology

Each one of these factors needs evaluation and an acceptance of the conclusions to go forward in order to improve. Best practice and experience however tells us that this is not always easy or even achievable.

So why do you want us to even try making this evaluation? is there any chance that we will beat this challenge or its only here to confuse us more?
This whole attitude to the Web 2.0 in the enterprise is just further delaying adoption by businesses and making them less likely to adopt them in the near future, defeating the purpose of the Enterprise 2.0.
You ask what is the purpose? The ability to use technology to drive the business to success (read more here).

So what should the Enterprise adoption plan be? When the AIIM are moving the crowds to do futile research.
The adoption of tools as platforms, like wiki’s ratings Comments and others should be done by the groups seeing value in using them and not as a methodology.
Guidelines should be placed for adoption, matching the organization disciplines, but if rating of documents is not generating any value adopting it at the organization level. on the other hand the technology should be available to project teams to enable it on their content if they perceive value in it.
The Call should be to the “elastic Enterprise 2.0” rather then a predefined compulsory set of tools for the organization matching all the teams needs.
There are some people that will look at this and laugh stating every person on the office will not use the software available and default to Outlook and Word. This truth is so 2006 my grandmom uses the internet and chats with skype and email, she is 85. Many people in organizations are on Facebook, use a messenger of some sort, have a gmail and are aware if not using twitter. the social era is here and it should penetrate the organizations quick, very very quick.


  1. Yuri, I read this two times… still not wrapping my head around your point, but you are dropping some interesting nuggets. Would love to see another crack at this from you?

    My favorite: “The Call should be to the elastic Enterprise 2.0? rather then a predefined compulsory set of tools for the organization matching all the teams needs.”

  2. ugh. Yuval. sorry.

  3. Hi Susana,
    Sorry if my point is not as clear as mud ;-).
    I am trying to state that the way AIIM approach the article is producing more uncertinty resulting in delayed implementation or elaborate implementation process as oppose to what needs to be done.
    My take on the implementation of the Enterprise 2.0 layes in the basis of Web 2.0, be dynamic and let the users structure the data as they want. tools should only be available not imposed.

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