Reading through the recent posts of the new HTC dream users who left the phone in the drawer and gone back to iPhone i hear a very interesting underline.

Android is not iPhone OS, its Symbian OS or Windows Mobile OS! its not going to be a single phone branded with Google android and its hoping to be spread as the smartphone OS.

It might succeed in that aspiration though i highly doubt it due to the success of the iPhone and the competition that apple are giving.

But i think there is something wrong with the paradigm of Android OS, its inconstant and thus not a reliable branding. People already have problems with it been Google big brother related, and yes Apple are not better but its not part of the brand Apple so they can do things Google cant, its getting some bad reputation from been abused by implementation based issues.

Apple hold the Hardware and OS in their hands and it was a mediocre success in the PC/Laptop arena, but the Smart Phone arena is different, the paradigm is well adapted to the market and supplies great value and better experience then any other Smart Phone. All you need to do is ask some one with BlackBerry what phone do they want.

Google in my oppinion needs to take this into their heart and stop spreading the OS as the basis for abuse by manufacturers like HTC, Motorola and others. Android should be seperate to the OS and should become a brand making Google a worthy adversary to Apple.

But that is not going to happen, Google are in the 1990 thinking of ruling the world like Symbian did, this is going to make the battle a bit skewed and help Apple sell the next version of iPhone like hot potato’s.

So i call the Google bots to think about making the change in paradigm and start tightening the belt on manufactures or even starting to make the phone on their own, i will get one of those if it can hold more then 6 apps, for now i wait for June to get the new iPhone.

You need a sweet after taste.
Thats it, i am done.
But wait this is not twitter here man. give us some more you say.
Let me tell you a story about a store named Five Senses Coffee, they got some loud noises from a displeased customer over the twitter space lately, but they have opted the game.
My Guatemalan coffee beans stock dwindled and I needed a fresh batch. so i ordered the beans somewhere pre noon on a thursday and went along with my day.
The next morning to my surprise a courier with the bag buzzed the door, it was 8:15 am.
This surprise was so welcomed and left a great after taste over the purchase.
This is a great lesson to every business and especially a startup, if you can leap over the competition and give your customers some nice after taste when they expect the normal business routine do it! you will get much more customers at this point.
The competition of the coffee bean market is huge but making me rave about it without paying me is what you want.
To a web startup you need a product that will make your clients think “How nice and easy was that?” make them go the extra mile and rave about you.
They need to think what a great service.
I have just seen how its not done. when i was in the market for an online backup i was testing Carbonite to see how good are they and also used iDrive.
When i had issues with the speed with Carbonite i turned to the Customer support with a question as of why it is happening. to my surprise the tech response was so out of focus and blaming, it gave me a feeling of “why the hell did i bother?” and “better pack your bags and go!”,
But Carbonite CEO has his email in contact us page so i decided to give it a go and sent him an email with the trail of the email, surprise surprise, i got a better rep.
But all they did was to give me extra time to try.
Man that bitter taste is still lingering. will i recommend Carbonite?
No.
So what can we do when the product sucks and we have users who are complaining? how do we make them feel good and leave with sweet after taste?
This is your golden question, just don’t ignore these users and don’t over compensate them, let them feel the sweet after taste of a good deal.

I just encountered elcom CMS proposition, flipping through the pages of the products i realized the truth of the proposition.
The product is bought as a base infrastructure with Base modules and then you can add new modules on top.
This is a very small business oriented approach to my taste and understanding.
When we approach an enterprise with a “Social Package” or with Blogs/Wiki/Comments modules that you can add to the base offer we will get a bitter response to the latter, the people in the organization don’t like to play Lego. they just don’t care if the tags is different module to the wiki’s or not, TCO is what they care about and the CAPEX encuring the purchase to be justified with the ROI.
So packing modules into integrations, seamlessly integrate able product lines will generate much better traction then modulizing offerings with a base install.
The thought line behind modulization is clear, installing a new module will be simple. but the simplicity is good for mediume and small businesses and not a large scale IT infrastructure where the stability and scalability play a bigger part of the decision making.
So my take on the offering from elcom is that its aimed to the medium size clients making them feel big enterprises as they are installing ECM and not some Joomla/Drupal open source thingy.
Looking into the offered modules and i noticed that the bread and butter of an enterprise are in the additional modules sections, SSO and Staging of content are the air you breath in an organization with more then one layer of content creator and multiple business units handling content in the environment.
This leads me to believe that the product is not aimed at enterprise after all is it.
So these days businesses use the Enterprise keyword as a marketing spin to make the purchaser look good in-front of the board of directors and to explain high costs, noice.
Coming back to the Modules vs Product theory, in the field of large organizations a module can be used only by a small segment of the business and be neglected in the purchase as to the additional cost, thus may be preventing a better business process. or it could be a hidden feature on the platform that gets used most often and add the best value.
Business in the sizes we are speaking of will shell the extra dollars for a full package so the offering of modularization does not appeal to it.
As oppose to the medium business who has a small IT team that is very well familiar with all the organization and has the ability to chase every requirement and be aware of it, in this case modularization is a great optimization solution to save on the IT cost of a CMS.

As my son will put it it is very very very very sad, seeing this great service suffering from this problem. and sadder to see all the services around it fearing their livelihood.
Hope it gets back up quick this time as it is not a welcomed crash.
The reason is unclear at the moment as to shy it is down but it seems to be a big thing as oppose to the quick drops from the past.
Time will tell what effect it will have on trust and especially of transition into buzz the main competitor.

No no no, i did not get an iPad on ebay, its still missing some basic specs i need like a camera, though the WePad seems more like what i want.
The iPad is starting to symbolize the death of the Searched web, where website page was king, this is done with the help of mobile OS’s perception of usability standards.
iPad is pointing on the change we are making to the internet, from the even spread internet to Silos of information instead with vertical content, the Apps!
There are some people in the industry that compare the iPad with the CD-ROM publishing phenomena, where CDs were sellotaped to the front of a magazine, and their inability to bring extra profit. they were only done to glorify the news paper brand.
Apps are wonderful things they are focused on a single realm of usage and the put the rest of the world aside, but they are changing the way we build our internet and structuring our content.
We used to have silos of thought and very productized information consumption long ago when the internet was nothing more then a dream in some university, they called it news paper.
But the internet broke these silos to pieces and enabled a generation of people to produce news and information sharing in the forms of Blogs, Micro blogging and Collaboration Sites.
These enabled us to publish everything and surpass governments to display real footage from places like Iran.

But the iPad is becoming the icon of the reversal of that, its iconic because of the broken promise of creating the ultimate publishers tool.

What we get is a big App driven solution resembling the iPhone and Android phones supplying segregated content streams that are awesome on the go but lack when you hit a certain size and commitment.
The phenomena we are getting now is that many companies invest efforts in becoming iPad capable with applications, especially publishing houses, which in this age of the web should not happen. The web standards should have sufficed with a browser.
Some will claim that the Appcelerator IDE and alike just create a web interface over the same content i supply, i disagree as to the point that web standards should have driven the product to be able to display and let a person interact with content without the need to re mask it under an app.

The issues i see with this from the content management side are huge, since we are now using a different interface to display content you will not be getting the same content as it is probably not looking “Good” on the App you just built, this will mandate an “iPad” version of the same content and thus will create content duplication and degradation to fix display issues that could have been avoided.
We are talking about multiple content formats to maintain partially duplicated content with same metadata and probably the same tags and classification, all in the sake of the App.
This will create the duplication of resources in the team to manage the Website and the App’s, iPhone/iPad/Android etc, content.
I wonder how quick will somebody build a publishing plugins/system only for iPhone/iPad and the likes?

But i think that the product is incomplete as with the iPhone that was released in the first version without the GPS who its competitors had.
So i am not claiming i will never buy an iPad, just not this one.

As for some other perspective i got thinking about when i was reading Jeff Jarvis article, the inability to open the packaging, with the ability to close it back, makes these items throwaway like and very unfriendly to people who can repair electronics or inquisitive child.
This is something i can understand in a phone a bit more, may be as a construction stability, but not at a personal computing unit.

I wanted to get my wife’s business a better deal with her iPhone plan then her current one, a noble goal with supposedly no issues attached as companies love new customers.
But Optus Business Australia a subsidiary of SingTel Singapore managed to render my entry efforts futile and prevent me from becoming their new customer.
The story begins a month ago with reception problems with the new IPhone on the plan it was in.
I quickly survayed all the available offerings from the 4 major Australian vendors and got excited about the new BYO (bring your own) iPhone plans from Optus.
They were just what i needed i thought and filled the online form quickly.
The emails prompted me that i was in and i should expect the SIM delivery within a week.
Great, i was thinking. the anticipation grew as the weeks time was about to expire but no SIM from Optus was on the horizon.
Walking into the Optus store on George st revealed that they are a different part of Optus, though carrying the same brand, and all they can do is give me the phone number of the centre.
Dialing in to the Optus Mobile Direct i was reassured that the SIM will be tomorrow at my door step.
This obviously was false and no Optus SIM found its way to my office location that week. nor the next or the next.
Calling Optus provided no clue as to where the SIM was and thus i gave up.
On the morning of Thursday, the 25th of march i got the package in the office and was glad that it arrived, better late then ever i say.
Opening it reveled it was sent a day before in the 24/3 From Optus Mobile Direct as was the date on the welcome letter.
So i guess the SIM was not on its way as i was told, nice control Optus, i guess all the investment in your digital infrastructure really paid off.
So i dialed the activation number and got a nice lady who told me that the transfer of the number cannot be completed as the transfer request expired after 2 weeks so i need to reorder the SIM, and she better cancel the current order. I told her to hold her horses and check again as Optus Sent the SIM only that week.
No, she say, you have completed the forms long ago.
OK. so i need to redo the forms online and you cant help me? Optus fails again to get me in as a client. Strike 1! you dont make me wait for so long and then make me work for your inability to perform.
I then tried activating through Optus website only to find out that they cant find the request at all, might the operator canceled the request after all or is it still the great investment in technology Optus have been doing giving its best performance once more?
Strike 2! don’t give me the false information or broken systems.
I decided that this is not going to be solved with Optus Mobile Directs help so i decided today to go to the Optus Store around the corner, it was a very pleasant experience as the representative stared at me waving his hands and stating in a nasty voice “Does this look like a website to you?”.
Strike 3! and Optus is out of the window!
No matter how i tried to become an Optus Customer i have failed the process.

Going to the Pixies show the other day made me ponder over what makes a good band or breaks a band like the warm-up show The Art who were on the verge of leaving the stage after the second song due to remarks from the crowd.

The line of thought was made during the boring show of The Art as it was a really interesting view, been on stage many times you could see the delicate relationships and feelings in the band. they are all good friends and have been too close for some time. The lead singer was mimicking the style of Jim Morrison, and the guitarist was kind of out of focus, they had a girl basist who was sure she was a top model and the drummer was hardly hitting the drums the first half of the show. all of this got my brain waves flowing having nothing better to do.

I will skipped the initial stages bands are formed in favor for the later success sections, these echoed much clearer in my mind as startup related.
usually when a band is starting to become known it has some line of thought that is quite common, and there are some thought processes that sound and look similar to the ones in startup.

1. Material is the world and the guitar solo needs to be AWOSOME!
2. Every rehearsal you tweak things and optimize but you are likely unaware of how lacking of energy your drummer is in the first half of the show.
3. Every exposure you get on a radio show (even the 2 am dubbo local one) makes you feel like a star.
4. You are all friends so its hard to let go of the bass player because he cant hold the bass properly
5. You think that you are about to change the world
6. You believe your music is unique and your performance is too
7. As a spectator you can generally say if you like or dislike the band but it does not carry to all spectators

Material is the world and the guitar solo needs to be AWOSOME!

If the band has a very good material with a great proposition the band performance is not a variable you want to measure as this does not contribute to the bands success, you can ask Sid Vicious.
On the other hand if they offer the same material with similar content they must perform great if not awesome to succeed in penetrating the mass.
This might be in relevancy to the startup and its environment, if the idea is really unique and has something that no other provider offers or is capable of mimicking quickly you dont need to have the best application, ask Facebook/imvu and others.
On the other hand, try to create a unique email client or web browser and you must perform like no other. no one will notice you with a good vibe if you dont.

Every rehearsal you change some thing and optimize but you are not likely aware of how lacking of energy your drummer is in the first half of the show.

band members have their own role in the same way we have in a startup, and we need to be able to monitor the performance in the day to day rehearsals and see if it matches our expectations, there are more bass players and drummers out there then you think, if you think your band can attract a great bass player get your childhood friend either a better matching role or out. look at Genesis, Phil Collins was a great drummer but giving him the microphone was the best decision they ever made.

Every exposure you get on a radio show (even the 2 am dubbo local one) makes you feel like a star

You are probably a star and this is nice but take the energy and keep ticking, create produce and make more. Be prepared to talk at any occasion and make your story/pitch look like you are talking about it the first time. Band in the beginning are just getting exposed and before you hit national people dont know you and you are fresh to them, be fresh not sharpened. Same go to startup leading, its nice to appear in media and it does give an ego boost, use the boost to move forward not sink to a content state.

You are all friends so its hard to let go of the bass player because he cant hold the bass properly.

In both cases it is hard to let go of a friend but you need to take the band/startup forward. give a man one second chance and then let him go, some people will perform better and if you are looking at a performance issue you may be surprised. if the person is not even listening to you when you ask him to use a fret to pick the bass, no second chance just tell him that you love him but he is not what the band needs, fighting is inevitable but you will save yourself trouble later.

In the situation of a startup you probably have formed some sort of an agreement that makes the release hard but you have to do that.

You think that you are about to change the world

Well you might, but that is not going to happen in the first album, every successful band had the dark b-sides you hear and laugh at. Look for System Of A Down 2 versions of the song Sugar, that eventually brought them in to the big league, The first version is something to laugh at no doubts about it.

So doed your startup venture,  you will always have the first alfa release that every one will laugh at when the product is out. it was a buggy product that has no relevancy to the current one.

You believe your music is unique and your performance is too

You are not unique and your performance draws on some cultural things you grew on, but you been able to pull it off is unique! so be proud and go perform. same goes to startup if you have an idea that you think is unique it is most likely not unique and many other people have thought about it, but you are making it happen! so be proud and go perform.

As a spectator you can generally say if you like or dislike the band but it does not carry to all spectators

You need a mentor, a great mentor, this is invaluable and can change your startups success rate. bands and artists fight to be mentored by the bigger fish in the pond and the ones that do have access to many things that give them the unfair advantage like label managers and recording studios, you need an uneven play field so choose your mentor right.
The accessibility to a mentor will come after you have covered some ground and was exposed to the market, remember that you need to appeal to the mentor.
A Good crowd member is needed to adjust the show and fine tune the band (could be the band leader) so get a critique you can trust, some one that is capable of understanding the business and giving you useful critique, this could be your mentor but i think it should be some one from the industry with less prestige to carry show can be more “real” with you, in the bands life it is usually some other band member who knows the intrigues of the performance and is familiar with the bands material from rehearsals, usually another band member that shared a rehearsal studio or performed in the same concerts. Just make sure the guy focuses on the band performance and not the pretty lady next to him.

While reading About Faces 3 by Alan Cooper, Robert Reimann, and Dave Cronin i began reflecting the information over the startup community.
The processes you get exposed to in the book, though aimed to the Interaction Designer / Information Architect, seem to be very useful to any product design process and seem to be very focusing when it comes to designing products from the ground up, as it is usually done with a startup.
Looking around the web for a one pager / cheat sheet of the books essence i drew a blank. there is a big void when it comes to interaction design.
So i will do my best to get this books essence in the shortest form i can to give the startup community a great guide for product design that requires less than the 600 pages in the book.
This will not replace reading the book if you want to get to the full depth of the interaction design, but it will be handy when you are limited on time and funds and want to get your product focused.
The book bundles together a few processes to create an aspiring for completeness process for creating a product.
When we think of a business about to create a product we let our thought roam in the realms of features/activities and functionality and in the look and feel of the product thinking about our users.
The reality is that we are not doing this in a methodological way and tend to try our luck more then fine tune the product before launch.
Most of us still approach the design of interfaces by asking, “What are the tasks?”.
The books takes us through the following processes

1. Goal-Directed Design
2. Implementation Models and Mental Models
3. Understanding Users
4. Modelling Users
5. Scenarios and Requirements
6. Framework and Refinement

I will try now to skim off the top of each of these and make some sense at the end.
Lets go

Goal-Directed Design
The first principle here is the Goals are not tasks, they are the end goals that the tasks lead to, the motivation for getting tasks done.
The main goal of a user is not to look stupid, keep that as one of the basic principles when you think of all the interaction of the user while using the system.
Most it products tend to:

• Make users feel stupid
• Cause users to make big mistakes
• Slow users down hampering performance
• Prevent fun and/or bore users

but how do we know what are the users goals?
User goals are not like tasks they change slowly, tasks and activities change often and relevant to context.
The way to find what are the goals are to do qualitative research understanding Why a user is performing the activity.

Goals will help later in the process to better understand the users as we model them into personas.
Implementation Model vs. Mental Model, You know how we always cry over software UI that it was “Developed by Developers”? a software like that was developed using the implementation model, thinking over the features from the developers perspective.
Mental model on the other hand is how a user perceive the experience, taking the car acceleration pedal for instance. the user needs to know nothing about the ignition or air intake to understand that pressing harder against the pedal will bring the car to higher speed, this is the mental model of the pedal.
Your users are one of these 3 groups

1. Beginners
2. Intermediate
3. Advanced

The biggest group out of the three is group 2, the intermediates, most beginners turn intermediate quickly and most of them stay like that and never get to the expert group they stay perpetual intermediates.
One thing to remember here is that users don’t use the product in a frequent thus forget how some of the knowledge they accumulated.
Software UI needs to cater to the biggest group while not harming the other group’s usability.
I recommend reading this section in the book (pages 42-48) as it is one of the toughest points you will have to deal with while designing the product.

Now the book goes into understanding the users where qualitative research is to be done to establish Personas and Goals.
The research that is described in the section requires the following:

• Stakeholder interviews
• Subject matter expert (SME) interviews
• User and customer interviews
• User observation/ethnographic field studies
• Literature review
• Product/prototype and competitive audits

When trying to create the initial product in a startup we do not have the means to facilitate such a research and thus will need to create some alternative method in order to acheive partial Personas and Goals.
Some simple solutions will be to look at the competition and find out who of our friends/family/coworkers is using it, observer them and interview them.
If there are no competitors in the space we might be able to get some information from the same people while asking them to imagine the software.

When asking questions about a desired product use the guidance “Imaging that the software is magic” this will get you some ineresting responses.

If we have non of these we can try imagining what are users will be and give them qualities, we can use persona cards like organizational zoo to focus you on the type of persona’s and their associated behavioral attributes.

When approaching the personas definition (hypothesis) ask the following questions

• What different sorts of people might use this product?
• How might their needs and behaviors vary?
• What ranges of behavior and types of environments need to be explored?

When thinking about a persona we need to cover all aspects of the product usage.
Its nice when entering content is smooth and easy to a first grader but when the IT guy needs to create an export of that content and make it available to in the new upgrdaded environment we need to think of him too. He is a persona using the product.
In order to differentiate the Content Editor from an IT administrator we need to specify roles in the system usage. a role is constructed from a given number of tasks needed to be completed successfully with the system

Up to now we have a very flat persona with a Role and some character specifications but we need the persona to get some depth,
The depth of the usage is what we are more interested in as oppose to the theological thought that user might have, though they can indicate user behaviour.

The 3 measurement vectors are Frequency, Desire and Motivation.
Frequency represents the users frequency in usage of the feature.
Desire represent the will to do tha action.
Motivation is the reason behind the action, this could potentially be nowhere near the actions result.

So now you know more about the persona and its goals for some of the usage of the system.

From here the book will go into the methods of research which is valuble in the standard company improving product scanario, but has less relation to a startup before the first alfa, you can purchase the book by then with some funding on the table.

image curtesy of Design and Technology student

Software vendors to the enterprise spectrum of companies seem huge and daunting, and they are, unfortunately for them it means they are too big to wish to notice smaller tasks or out of the core product expansions.
The way product vendors work is in high scale mode filtering the noise to get the important stuff, and they are correct about working this way, there are too many people involved in projects to be able to notice every single complaint and request.
But this filtering also opens the market to the smaller players,
Imaging a little kid eating a cracker, the main bites go in but there are lots of crums left over. our Enterprise software vendor is probably more efficiant but there are still opportunities.
The opportunities can be vast and have many shapes and forms but they are there.
Some of the opportunities i am expose to are in the partnership and expertise areas.

1. Complete solutions.
2. Supplement software.
3. Bridging Gaps between solutions.
4. Supplementary products and solutions.

These have been the gaps always you are probably saying.
You are right, but these days the vendors had to cut most of their people to keep afloat at the recession.
Usually the first to go are the people interacting with clients since no clients paid their salary they became a liability.
The clients had their own issues and have released their people, thus in greater need for solutions or services.
The outcome from these actions is an increase in these gaps and many opportunities are not addressed due to the understaffing .

But you don’t want to be another “Partner” or a service provider do you?
If you do then go and do that and stop wasting your time, you need to make the most of now since partners always stuff up and get the boot.
If you don, you need to identify the opportunity in creating supplementary products or services.
There are 4 scenarios to these gaps.

1. The vendor is missing completely the market needs and is there only because he was there or he is the safest bet (no one got fires for buying IBM).
2. The vendors product is ok but there are a lot of features and twaking to do to get it working.
3. The vendor product is great but there are some features and integration points missing.
4. The vendor product is perfect. there is side business to be made.

The Vendor is missing the market needs completely, this one is simple, make a product that is better in the market vertical you found the problem in and make it hard for other partners to penetrate.
The vendors product is OK, look at how you can create installation processes, visual configuration aids, addons and plugins that make the product complete, try to start within a vertical.
The vendors product is great or perfect leaves you less to deal with the product and more to enhance it, create enhancements or complimentary products like tracking and recommendations.

There are a few more unexplored solutions like hosting of major Enterprise products and reselling them as a hosted service, WCM market will be a good starting point.

In my mind there are so many points where you can become a player in the Enterprise market and be successful because you are small and very hungry.
The barriers of entry have been dropped due to the wish to lower the cost of external resources and current project, this is the best time to act.

The new Apple iPad was titled the new way to produce content.
But that seemed a bit far fetch considering the configuration and hardware spec, no camera for instance.
Everyone quickly realized that this tool is for consuming content, lots of types of rich media will be the biggest segment.
Yes it has the potential of a book reader but lets face it, LED display is not good for book reading its good for movie watching.
looking at all the information around i think we missed the big picture.
Apple business path is missing in most of the talks and the focus is on the purchasers and what will you be able to do with iPad or the ways it will be delivered.
Apple in my opinion is looking for the new iPhone trick.
if you are not aware of the iPhone trick i will elaborate a bit, when the iPhone came out Apple bundled it with a store, the application store, this step was based on the success of the iTunes store when the iPod ruled the world.
The business move was to diminish the telephones company to a mere pipe supplying Apples content to the Apple hardware, the traditional way was that the phone company sold you the content and not the phone manufacturer. Apple turn the table and AT&T were pissed, they now lost a big margin and have to upgrade the hardware to support the traffic, but they got loads of money for that data traffic.

Nokia tried and failed the iPhone trick with the Nokia Store, it never soared to the heights of the App Store, my quick guess is that they were not strict about the production of software and the location of its sales to their store like Apple did and that doomed the store as useless.

iPad is looking like the second try of Apple over the Networks, after the failure of the Apple TV Steve jobs probably wondered how to get his way in controlling another retail channel.
iTunes is a great platform to support the purcahse/rental of movies but it never had the hardware counterpart to elevate it up to the level of a network.
There were always movies/tv shows to be purchased out of the iTunes store but this has never been a big segment of the store.
last year apple sold around 3 billion songs compared with the mere 5 million videos.

iPad will change this, its the best video mobile device, big 9.7 inches LED backlit display, 10 hours of watching video and 16-64GB of storage.
The video interface is great.
The price is reasonable.
What else can you wish for?

You probably could but this is not the place… talk to Steve and while you at it remind him the MacBook Pro update.

Lets hope that the networks wont find out that most of their grays anatomy/desperate housewifes fans got the iPad and are buying the show from the iTunes Store now and loving it.

A few things to make this a true success will be to introduce subscriptions to the iTunes store like you have in your local cable company. this will be the nail in the coffin for both the networks and the Tivos out there.

This second take on the networks makes AT&T smile ( scream is more like it ), Steve Jobs promise for more traffic then they can dream of is just around the corner.

I have to also correct my standing over the iPad, i though this is another MacBook Air flop but i think its not going to be that.
As for the flash support, enough was said but my 2c on the subject are that its not relevant for a media tablet and that the performance/heat that will be produced by supporting flash will render te iPad useless. taking into an affect the business plan i just thought of i think it makes sense not to support flash as it is not going to support the business.

There is another option for the video distribution and that is YouTube with a premium flavor, it could happen though apple are too centric to let it happen.