Reading Why Parents Write More Persuasive Copy post, only because the post title was interesting for me personally as a parent.
During the reading i got to the thought that this post is not true just for writing, its true for conversion and SEM as a guide.
The mental image i got while reading the line

“Have you ever walked into a toy store with your kids and asked them to choose something? Good luck with that. They‚Äôre overwhelmed by the options and run about, touching everything and totally unable to make up their minds about anything.

Your site visitors feel the same way. Give them too many links, too many options, too much to do, and you‚Äôll lose them to option paralysis.”

Was so strong that I had to autosuggest it to the latest shopping experience i had for a compact flash unit.

most of the shops don’t offer all the information in a simple way, when you go to the electronics shop front you have 10-25 categories on the right hand side asking you to start drilling down, their titles are not always that easy to encrypt even if you are a tech guy. Memory in one shop is RAM at another and Media at a third.
The massive amount of links makes it impossible to choose the items that are right for you, nor is it easy to find items at all.
This resonated for a while in the need to create some easy to follow conversion rules.

I will start the list and want you all to participate in adding to it.
So here are the items i got so far:

• use simple navigation and make the choice easy – don‚Äôt give me 15-30 navigation points to get me to the subcategories of these to get me to a list of items for the subcategory! Give me my product in the realm I would look for. give me the product using classification and not your internal stock order, if I need a Compact Flash card put it in memory->compact flash or camera->memory->compact flash, Don‚Äôt make me think!
• cough up the cost – I want to know how much is delivery before I click “add to cart”, give me related alternatives if there are with costing.
• tag your products and make them match – use tagging to handle products that need to match, i.e. cpu to motherboard, memory to motherboard, display adapter to motherboard, soil for pots to pots and so on.
• push me to buy it – this is the place for the store to shine, make me know how good this product is and how much i need it, be the salesman I miss. Learn from Amazon and give me the full store experience. Taking the article answer to the ‚ÄúWhy?‚Äù question
  

  “Site visitors who feel good about their choice and feel they‚Äôre making the right decision for them are going to take action ‚Äî and confidently so.”

• Put yours in the comments

NOTE: this rant is brought to you from the latest online shopping experience I had for compact flash, most of the stores I gone through didn’t get my business because they made me think. I didn’t buy from the easiest to use but I spent more then 30 minutes to get the bloody thing even though I knew what I wanted and how much I wanted to spend.

Information architecture and the way radio websites are built.
Taking a look at the Radio of Collage of digital arts in Holon called halas.

My first impressions were that the site is not just minimalist in form but very functional. first when you go to a radio station you want to hear that station right. so the radio starts streaming straight away. that is a goof Information Architecture choice you get what you want.

The screen is split not evenly attracting you but at the same time annoyed me until i picked up why it was split, a click on the Info button opens the player up displaying a very informative text on the show.
Apparently the right side is station information and the left side is current broadcast, a thing that you don’t get quick enough but a minimalist design requires intrigue.
The symbols are almost coherent and release you from thinking to some extent. They are obviously using common icons to make it identifiable.
Button labels are popping on the top bar buttons but not on the lower part so there is some missing coherency? or may be a design bug?
I dont think it was not planned. this site was very very planned and thought of, the minimize X button implies that there was a real thought of thoroughly and was designed thoroughly.
The Splitting line apparently is the show timer stating the position i am in and the total time of the show.
The creators of the site boast with not so great site signature of annoying wastage of real estate.
But back to the radio, as oppose to the creators site, is spreading on your site correctly and gives you the information you want when you want it. the information appears in the center of the player and spreads the radio player on your screen to put the information in a table or iconized layout that is true to the information it represent.
In the overall i really think that the site is much more condensed accurate available and the Information Architecture is well thought of.
Its unfortunate that the creators site is not as good.

I have been asked to help some one to forward all his mail messages from Outlook exchange account to his Gmail folder.
So to achieve that you need to open your outlook.
Go to Tools->Rules and Alerts…

Then you need to create a new rule. in the window that popped up you click on the new rule button.

Then you get the rule window with templates in it.
Click on next and you get the default rule that you are about to customize.
Change the marked item in the list of “Step 1:” to “through the specified account”

Click on the first link in the “Step 2:” box.

Select the account you want to forward

Click on OK.
Then click on next and change the selection to “forward it to people or distribution list”

Go to “Step 2:” and click on the second link
In the window that opens type the email account you want to forward it to

Now click on OK and Finish.
That is it. test the forward with an email self addressed.