Enterprise 2.0 and Digital Curation

by Yuval Ararat on 25/05/2011

Large organisation adopting social mediums, who thrive while sharing before the social tools, tend to become avid representatives of the Enterprise 2.0 and social workplace, those companies usually harvest value out of the social workplace and introduction of a digital means to extend their natural work process.
One of the best example is Deloitte and the Yammer love affair, Accountancy consultants share information to survive, they are a co-organism that just got extended with the services of yammer.
Wouldn’t it be great if this was the case for any company? presenting the tools, educating the people and bang we hit the gold vein of the social workplace era.
Sadly this isn’t the case, we have to understand that we are not at the stage where companies are ruled by the social generation. Employees do not fully understand the value of information sharing, and in some cases regard information sharing as a loss of job security.
Pondering about this for a while i though, how can we then promote the use of the social workplace in organisations?
One of the methods is to expose the non users to the users, making the public know about the small groups of people who produce value from the social workplace.
There are probably multiple ways of doing so and i cant even imagine all of them but the one i think will create create value and help in exposing the network is Digital Curation.
Digital Curation is similar to the curation of the art in the museum, a selection of the best “Content”, based on predefined criteria representing the company business and culture, are selected and maintained in a shared location. These items are catalogued (Tags, Categories etc.) and indexed for quick find.
This curated content is transmitted through common medium in the organisation with the aim to expose and educate.
What i envision is the exposure of the company through email to a curated valuable set of snippets and links from the social workplace.
This will get some inquisitive people the small push to discover what was going on.
It will expose the tools without the fluff, only the stuff.
But most importantly it will give the value to the people and the best reaction can be a conversion due to a mishap, “If only i had this info yesterday” type. A person who relises the work related value of the Enterprise 2.0 is going to be hooked and become the best advocator.
This is not to replace an appropriate education to the system but more to enhance that with sharing the current experience on this new tool, teasing people to join the crowd.
If we can change the peoples perceived value of the new tool then it will get its proper place.
But this is the side benefit of curation, the main benefit is that curation will enable a timeline representation of the value from the network and will enable the curator to then report of the value increase or decrease as it appears in the network.
This monitoring of the social workplace and the deeper metrics it represent will enable a better monitoring on the networks value production.

Copyright secured by Digiprove © 2011 Yuval Ararat

{ 1 comment… read it below or add one }

Diesel Laws May 25, 2011 at 10:12 pm

Great post. (A few spelling mistakes and lower case I’s but that’s just nit picking).

I am working on building awareness through advice and taking advantage of the lack of knowledge that companies are ‘choosing’ not to research. Curation is highly important, and what I am working on is curating the overview of Social Media to give companies a much better understanding of where to start – and with what mindset. You can see what I’m doing here – I am only posting this as I feel it’s relevant to your information. (http://diesellaws.com/hire-me)

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