http://www.yuvalararat.com/2010/04/what-your-brand-needs-startup/ Fri, 10 Feb 2012 20:01:52 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.yuvalararat.com/2010/04/what-your-brand-needs-startup/comment-page-1/#comment-152283 yuval Wed, 24 Nov 2010 14:04:41 +0000 http://www.yuvalararat.com/?p=1101#comment-152283 The issue is not the money being poured in but how does this money translate into the correct action. The best way you can ensure that the user feels like he got what he wanted is probably ensuring his expectations are in the same level if not lower then what he gets. Customer Journey Canvas is a great visual tool to try and make sure you look at the whole process and put the right amount of effort keeping the expectations in that sweet spot level. look at it here http://designforservice.wordpress.com/2010/10/09/customer-journey-canvas/ The issue is not the money being poured in but how does this money translate into the correct action.
The best way you can ensure that the user feels like he got what he wanted is probably ensuring his expectations are in the same level if not lower then what he gets.
Customer Journey Canvas is a great visual tool to try and make sure you look at the whole process and put the right amount of effort keeping the expectations in that sweet spot level. look at it here
http://designforservice.wordpress.com/2010/10/09/customer-journey-canvas/

]]> http://www.yuvalararat.com/2010/04/what-your-brand-needs-startup/comment-page-1/#comment-152279 Cre8ive Commando Fri, 12 Nov 2010 04:33:43 +0000 http://www.yuvalararat.com/?p=1101#comment-152279 I think more and more businesses are putting more money and effort into achieving this "sweet aftertaste" you speak of. Especially with the rise of social media these days. =) I think more and more businesses are putting more money and effort into achieving this “sweet aftertaste” you speak of. Especially with the rise of social media these days. =)

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