The Optus Failure – The right way to lose a client

I wanted to get my wife’s business a better deal with her iPhone plan then her current one, a noble goal with supposedly no issues attached as companies love new customers.
But Optus Business Australia a subsidiary of SingTel Singapore managed to render my entry efforts futile and prevent me from becoming their new customer.
The story begins a month ago with reception problems with the new IPhone on the plan it was in.
I quickly survayed all the available offerings from the 4 major Australian vendors and got excited about the new BYO (bring your own) iPhone plans from Optus.
They were just what i needed i thought and filled the online form quickly.
The emails prompted me that i was in and i should expect the SIM delivery within a week.
Great, i was thinking. the anticipation grew as the weeks time was about to expire but no SIM from Optus was on the horizon.
Walking into the Optus store on George st revealed that they are a different part of Optus, though carrying the same brand, and all they can do is give me the phone number of the centre.
Dialing in to the Optus Mobile Direct i was reassured that the SIM will be tomorrow at my door step.
This obviously was false and no Optus SIM found its way to my office location that week. nor the next or the next.
Calling Optus provided no clue as to where the SIM was and thus i gave up.
On the morning of Thursday, the 25th of march i got the package in the office and was glad that it arrived, better late then ever i say.
Opening it reveled it was sent a day before in the 24/3 From Optus Mobile Direct as was the date on the welcome letter.
So i guess the SIM was not on its way as i was told, nice control Optus, i guess all the investment in your digital infrastructure really paid off.
So i dialed the activation number and got a nice lady who told me that the transfer of the number cannot be completed as the transfer request expired after 2 weeks so i need to reorder the SIM, and she better cancel the current order. I told her to hold her horses and check again as Optus Sent the SIM only that week.
No, she say, you have completed the forms long ago.
OK. so i need to redo the forms online and you cant help me? Optus fails again to get me in as a client. Strike 1! you dont make me wait for so long and then make me work for your inability to perform.
I then tried activating through Optus website only to find out that they cant find the request at all, might the operator canceled the request after all or is it still the great investment in technology Optus have been doing giving its best performance once more?
Strike 2! don’t give me the false information or broken systems.
I decided that this is not going to be solved with Optus Mobile Directs help so i decided today to go to the Optus Store around the corner, it was a very pleasant experience as the representative stared at me waving his hands and stating in a nasty voice “Does this look like a website to you?”.
Strike 3! and Optus is out of the window!
No matter how i tried to become an Optus Customer i have failed the process.